I've been reading a lot lately about marketing to women and why it is important to every business, even our dental practice. There are many people spending a lot of time and money to tell us that women manage the family schedules. Wow. Isn't this pretty common knowledge? We know that. Who makes dental appointments for herself and every child, big and small? Generally(but not always) it is the mom. We saw a lot of kids in December because their moms planned ahead and reserved blocks of time to get all of the cleanings done at the same time. What great planning and time management...one trip, and every body's teeth are sparkly and clean! We also had the opportunity to visit with our college age patients in December. We love this because many times we have seen these young people since they were in elementary school. Many times, they make their own appointments now! I texted many of them to remind them of their appointments, their moms happily gave me their cell numbers! Still, the moms are coordinating...The husbands can the most difficult to get in the door. Once we get them in, getting them back isn't so difficult.
As the new year begins, take time to schedule your dental appointments. Moms, we appreciate your diligence in scheduling all those appointments!
Debbie Johnson
Brian D. Johnson, D.M.D.,P.C
1240 Uppper Hembree Road
Suite C
Roswell, GA 30076
770.993.9809
www.BrianJohnsonDMD.com
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